About this course
what will I learn
Module Outline
About this course
About this course
To effectively navigate the challenges and opportunities of an increasingly complex environment, organisations and leaders must re-evaluate their communication tools and strategies to better influence change. Strategic Communication and Influencing Direction is designed for businesses that want to develop leaders who are not only effective communicators but also transformative drivers of business objectives.
This course equips leaders with the skills to craft compelling narratives and identify the most impactful communication channels. By mastering these skills, leaders will inspire action, shape perceptions and ensure that strategic messages resonate with stakeholders, leading to greater organisational impact. Learners will be able to influence stakeholders, confidently manage high-stakes communication and navigate the complexities of cross-cultural and ethical communication. By engaging with real-world scenarios and best practices, learners will enhance their strategic communication abilities and align messaging with organisational goals.
what will I learn
The skills you will develop
Upon successful completion of this course, you will be equipped to:
- Master the art of strategic storytelling to inspire action, influence perceptions and drive business objectives.
- Apply principles of influence and persuasion to craft impactful messaging that resonates with diverse stakeholders.
- Develop executive presence to confidently navigate high-stakes communication and crisis situations.
- Cultivate cultural intelligence and navigate ethical dilemmas in communication to ensure alignment with global and organisational values.
- Leverage the most effective communication channels to deliver transformative messages that align with business goals and maximise impact.
Module Outline
Module outline
- Orientation module
- Module 1: Storytelling in business strategy
- Module 2: Crafting powerful messages
- Module 3: Influencing direction
- Module 4: Executive presence and high-stakes communication
- Module 5: Navigating ethics and cultural dynamics
- Module 6: Becoming an inspirational communicator
- Final Assessment: Executive Communication Plan
